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Website Administrator

Website Administrator

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The success of General RV Center is rooted in our exceptional team, which has been growing since 1962. Our sustained growth has been fueled by our family values and passion for the RV lifestyle. Today, General RV Center stands as the Nation’s Largest Family-Owned RV Dealer, with locations nationwide and a global presence through our Internet Sales team.


What’s in it for you? When you join our team, you become part of the General RV family. It’s more than a job – it’s the opportunity to build a career, make a difference, and be part of an exciting industry.


In order to continue this growth, we are expanding our marketing efforts and looking to add a Website Administrator to the team! An ideal candidate will have at least 2-4 years of front-end website development experience.



  • Your overall goal will be to provide our customers with an industry-leading online shopping experience.
  • Serve as a website administrator for our blog and consumer-facing websites representing General RV Center and America’s Choice Insurance.
  • Look to continuously improve the design and functionality of our website presence.
  • Your daily responsibilities will include creating new pages, refreshing content on existing pages.
  • Troubleshoot and correct issues with support from our website host and partner, Interact RV.
  • Continuously work with website marketing team and external partners to identify opportunities to improve site traffic and conversions through search engine optimization and user experience design.
  • Monitoring website analytics regularly to ensure site improvements are proving effective.
  • Regularly generate and interpret site traffic and keyword comparison reports to proactively recommend adjustments to our SEO strategy.



  • Bachelor’s Degree from a 4-year accredited university
  • 2-4 years of relevant work experience, preferably involving work on a high-traffic, consumer-facing website.
  • Experience working within a content management system. Umbraco and WordPress experience highly preferred.
  • Proficiency leveraging HTML and CSS to perform website maintenance and enhancements.
  • Proficiency with Google Analytics, Search Console and Tag Manager.
  • Experience creating responsive, user-centric designs for web and email.
  • Prior experience managing website content with a focus on SEO.
  • Proven digital project management capabilities.
  • Demonstrated skill in creating and executing webpage layouts focused on guiding the user experience toward conversion.
  • Requires excellent critical thinking and problem-solving skills.
  • Ability to work well as part of a team and also individually.


  • Self-motivation – Desire to understand and own this role completely is essential, and then actively find ways to add value to the position and the marketing team as a whole.
  • Hustle - Our industry moves fast and so does the competition. The right candidate establishes plans and works to meet deadlines.
  • Team Player - Our success is attributed to our team environment and we look for individuals that are team oriented.
  • Attitude - General RV believes in out-working our competition and having fun while doing it! A positive and attitude willingness to work hard will serve you well. 



General RV Center offers a great benefits package that includes medical, dental, vision, paid vacations/PTO, and 401k options.


General RV Center and its family of companies, which includes America's Choice Insurance Partners and Salem Distributors, is a large multi-state employer founded in 1962 in the heart of the Motor City.  General RV has become the nation's largest family-owned RV Dealer, and what started as a small ‘mom and pop’ operation has since grown to 12 locations in Michigan, Ohio, Illinois, Florida, Utah and Virginia.

Since 2014, General RV Center has been named by Crain's Detroit as one of Michigan's largest and fastest growing privately held companies.