The success of General RV Center is rooted in our exceptional team, which has been growing since 1962. Today, General RV Center stands as a leader in the industry, and there are no plans to slow down. Just last year, we were named the one of the fastest-growing companies in Michigan.

We are seeking an experienced Email Marketing Specialist to lead and execute high-impact email marketing programs that drive customer engagement, retention, and revenue growth. This role partners closely with the Business Development Manager, CRM Specialist, and marketing leadership to develop data-driven strategies, manage campaigns end-to-end, and continuously optimize performance.

WHAT YOU'LL DO:

• Develop and execute comprehensive email marketing strategies aligned with business goals.
• Manage the full email campaign lifecycle including planning, segmentation, content, testing, and deployment.
• Monitor and optimize performance metrics such as open rates, CTR, CTOR, and conversions.
• Conduct A/B testing and apply insights to maximize performance.
• Track KPIs and produce performance reports and recap decks.
• Implement automation and personalization strategies.
• Ensure compliance with CANSPAM, GDPR, and industry best practices.
• Maintain email list hygiene and engagement standards.
• Collaborate crossfunctionally and mentor junior staff.

WHAT SUCCESS LOOKS LIKE:

• All email campaigns executed accurately and on schedule.
• Deliverability rate of 98.5% or higher.
• Continuous improvement in open rates, click rates, CTOR, and list growth.
• Decrease unsubscribes and bounce rates.
• Clear communication and strong stakeholder relationships.

WHO YOU ARE:

• Bachelor’s degree in Marketing, Communications, or related field.
• 2+ years of email or digital marketing experience.
• Experience with platforms such as HubSpot or Campaign Monitor.
• Strong understanding of deliverability, segmentation, and testing.
• Excellent communication, organization, and project management skills.

Preferred Skills

• HTML/CSS for email templates.
• Marketing automation and CRM experience.
• Leadership or mentoring experience.