The success of General RV Center is rooted in our exceptional team, which has been growing since 1962. Our sustained growth has been fueled by our family values and passion for the RV lifestyle. Today, General RV Center stands as the Nation’s Largest Family-Owned RV Dealer, with locations nationwide and a global presence through our Internet Sales team.

The External Communications Specialist is a skilled storyteller who conveys the General RV narrative through engaging messaging that promotes the General RV brand and dealerships. This individual will conduct public relations outreach, media monitoring, and reporting. In addition, the External Communications Specialist will assist with external message development, mining for both customer and employee stories that illustrate the Vision, Mission, and Values of General RV. The External Communications Specialist will also assist the Communications Manager with crisis communications, industry research, and other writing assignments as needed.

• Demonstrate strong business analysis and communication skills - capturing and documenting information and crafting it into interesting stories for external audiences.
• Conducting public relations outreach, including identifying local and national pitch angles. Building contact lists of media outlets and establishing relationships with reporters to gain earned media mentions.
• Writing press releases for distribution to media outlets and tailored pitches for reporters. Creating talking points for General RV representatives to use during interviews.
• Researching, writing, and editing customer and employee stories that can be shared externally.
• Developing targeted messages for each customer persona and stage of the customer journey with assistance from the Communications Manager.
• Supporting the Communications Manager with crisis communications, industry research, and other writing duties as needed.
• Support the Social Care Specialist as the engagement voice of General RV on social media channels and on digital review platforms
• Monitor and respond to inbound comments, questions, or concerns across General RV social media channels (Facebook, Instagram, Pinterest, LinkedIn, TikTok, and YouTube) and review platforms (Google and Yelp) utilizing the Emplifi and Yext tools
• Partner with Corporate Reputation manager and other members of the Corporate Reputation team to identify and implement best practices for recurring situations
• Work with Manager to develop and execute public relations and media outreach, messaging, research news releases, SOPs, Crisis Communications plans, awards nominations, and more
• Write and distribute internal stories and messages in support of departments, company, ownership/leadership

• BA / BS from a 4-year accredited university
• 2+ years of writing experience in public relations, marketing, or journalism (Writing Examples & Portfolio Required)
  
• Strong storyteller who can speak to various, diverse audiences
• Experience developing and managing public relations for a B2C company preferred
• Must be capable of writing in AP style
• Excellent written and verbal communication skills; exceptional interpersonal skills
• Ability and willingness to work collaboratively in a team environment and be responsive to the needs of a diverse community of stakeholders
• Quick and creative thinker with demonstrated success in transforming broad ideas from a team brainstorm into clear, engaging, original campaign concepts (show us your writing portfolio!)
• Demonstrated experience executing public relations plans and managing tasks across multiple projects and work streams
• Proven success in media outreach to local and national publications, short-lead consumer media, and national broadcast media

PERKS

General RV offers a comprehensive benefits package that includes medical, dental, vision, life insurance options, paid vacations and a 401k with company matching.  

About General RV

General RV was founded when Abe Baidas converted a Detroit gas station into a small RV sales and manufacturing facility in 1962. From those humble roots, we’ve grown into the nation’s premier RV dealer. We’ve helped millions of families experience the RV lifestyle. With the support of our talented employees, General RV now operates multiple Supercenters across the country in addition to an inspection facility in Indiana. We are proud of our history and are now in the third generation of family ownership. Since 2014, General RV Center has been named by Crain's Detroit as one of Michigan's largest and fastest-growing privately held companies.

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