The success of General RV Center is rooted in our exceptional team, which has been growing since 1962. Our sustained growth has been fueled by our family values and passion for the RV lifestyle. Today, General RV Center stands as the Nation’s Largest Family-Owned RV Dealer, with locations nationwide and a global presence through our Internet Sales team.

What’s in it for you? When you join our team, you become part of the General RV family. It’s more than a job – it’s the opportunity to build a career, make a difference, and be part of an exciting industry. If you’re looking for a place to call home, we want to hear from you!

• Creating, targeting and refining paid search, display and digital video marketing campaigns.
• Communicating effectively with our business development team.
• Maintaining and optimizing ongoing inventory remarketing campaigns which utilize inventory catalog feeds to GoogleAds, FacebookAds and other publisher platforms.
• Testing campaigns, analyze key metrics, and identify opportunities to increase campaigns performances.
• Developing and presenting learnings from analyses, including actionable insights and recommendations.
• Aggregating campaign and paid ad performance reports.
• Monitoring and analyzing paid digital media and marketing trends.
• Assist on marketing strategies, plans, and tactics for our Sales, Recruiting, and Corporate fixed-operations teams.
• Work in a highly collaborative environment across all levels of the organization, but reflecting a level of independence to take initiative and move projects forward.
• Regularly provide recommendations tied to desired business outcomes.
• Uses available tools to perform keyword research, competitor analysis, experiments, and other data driven changes in order to impact account performance across all levels.
• Collaborate with Business Development Manager, Paid Digital Strategist and Marketing Leadership to define KPIs and evaluate impacts of digital marketing efforts.

• Minimum of 4 years of experience in creating, managing and implementing paid digital marketing campaigns on any/all of the following major digital marketing platforms: GoogleAds, BingAds, Facebook Ads, YouTube, or other major digital marketing platforms.
• Ability to engage with decision-makers and deliver connective insight to assist driving alignment and execution of cross-company initiatives
• Experience building relationships and working with digital marketing agencies
• A strong team orientation is critical based on collaborative culture of the office and GRV as a company
• Bachelor’s Degree from a 4-year accredited university
• Strong organizational skills, attention to detail, and ability to work well under pressure in order to hit deadlines
• Requires strong written and verbal communication skills and a keen eye for detail
• Requires excellent critical thinking and problem-solving skills
• Analytical thinking and an ability to understand complex strategies and business concepts quickly
• A proven ability to develop compelling, insight-based strategic plans and present them effectively and persuasively
• Firm understanding of digital marketing processes, KPI’s (Key performance indicators) and strategies.

PERKS

General RV offers the opportunity to build a career, make a difference, and be part of an exciting industry. We boast a comprehensive benefits package that includes medical, dental, vision, life insurance options, paid vacations and a 401k with company matching. 

About General RV

General RV was founded when Abe Baidas converted a Detroit gas station into a small RV sales and manufacturing facility in 1962. From those humble roots, we’ve grown into the nation’s premier RV dealer. We’ve helped millions of families experience the RV lifestyle. With the support of our talented employees, General RV now operates multiple Supercenters across the country in addition to an inspection facility in Indiana. We are proud of our history and are now in the third generation of family ownership. Since 2014, General RV Center has been named by Crain's Detroit as one of Michigan's largest and fastest-growing privately held companies.