CRM Marketing Specalist
The success of General RV Center is rooted in our exceptional team, which has been growing since 1962. Today, General RV Center stands as a leader in the industry, and there are no plans to slow down. Just last year, we were named the 6th fastest-growing company in Michigan! Continuing along this trend, our diverse marketing team is expanding.
The CRM Marketing Specialist is responsible for executing and managing comprehensive email and CRM campaigns aimed at engaging, nurturing, and retaining our customer base. This role collaborates closely with the Senior Email Marketing Specialist and Business Development Manager to support and achieve our overall marketing objectives. The ideal candidate will bring a detail-oriented, analytical approach to campaign planning and execution across various channels, including Email and SMS, while leveraging CRM data and automations to enhance marketing effectiveness and ensure seamless integration with our brand strategy and goals.
WHAT YOU'LL DO
Campaign Execution:
Content and Asset Coordination:
List and Data Management:
Innovation and Best Practices:
A/B Testing and Optimization:
Performance Tracking and Reporting:
Compliance and Privacy:
Collaboration and Communication:
WHAT WE'RE LOOKING FOR
KEY CHARACTERISTICS
PERKS
General RV offers the opportunity to build a career, make a difference, and be part of an exciting industry. We boast a comprehensive benefits package that includes medical, dental, vision, life insurance options, paid vacations and a 401k with company matching
About General RV
General RV was founded when Abe Baidas converted a Detroit gas station into a small RV sales and manufacturing facility in 1962. From those humble roots, we’ve grown into the nation’s premier RV dealer. We’ve helped millions of families experience the RV lifestyle. With the support of our talented employees, General RV now operates eighteen Supercenters in seven states in addition to an inspection facility in Indiana. We are proud of our history and are now in the third generation of family ownership. Since 2014, General RV Center has been named by Crain's Detroit as one of Michigan's largest and fastest growing privately held companies.
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